Tuesday, December 7, 2010

Oh my gosh.....a must read!!!!

The stars & the moon aligned.  In the right place at the right time.  Good karma. 

It happened yesterday.  Such a cool thing happened in bringing two people together. 

Several weeks ago I met a really neat woman, Stephanie, who recently started her own cosmetic line, Plā Beauty.  We hit it off immediately and have kept in touch over the weeks as her products debut.  Not only has Stephanie started her own line but a portion of her proceeds are going to a charity very near and dear to her heart - Children's Healthcare of Atlanta (CHOA).  Stephanie & her husband lost their first child at 18 days old and CHOA was there for her then and now, so she is taking the opportunity to give back. 

That is cool enough on it's own but it gets better.  I subscribe to a daily email of national reporters looking for material.  Across my screen, I see an Editor looking for her story - Look Good, Do Good - Beauty Products With Charitable BenefitsI of course submit my new friend and the Editor loves it.  Off they connect and hopefully this will land a place in the new magazine or online for sure. 

But.....the most incredible and heartwarming part of this story is.......the name of the magazine is BELLA.  The name of my friend's child that she lost at 18 days is BELLA

Best of luck to them both!  Whatever comes of this connection, it's something I'll never forget.


  1. When this hit the press anywhere else please let us know too!

  2. That is so awesome, Sara! Cheers to you for connecting the two. I would love to read about it as well!

  3. Pla Beauty got picked up for the premier of Bella magazine. Bella goes on NY newstands in January. How exciting!!!


Leave a comment...."Comment As" - select either Name/URL (name only required) or Anonymous. Thanks!