Tuesday, April 6, 2010

Should Ronald retire?

That would be Ronald McDonald.........The McD's mascot has been around since 1963.  This dude has been working 47 years.  That's a long time.  There's a campaign calling for Ronald's retirement. Corporate Accountability International has waged an all out effort to retire Ronald.

McD's marketing strategy was simple: build brand loyalty among children and you will have customers for life.  But childhood obesity is epidemic, type 2 diabetes is on the rise.  Is this happening inside the Golden Arches?

It's time for Ronald to change his focus from fast foods to whole foods!  What if McD's marketing focused kids on eating healthy?!  Man, that would change the world. 

Ronald does so much good that I would hate to see him go away completely.  For one, the Ronald McD House Charities.  Their mission is to "create, find and support programs that directly improve the health and well being of children".

OK McDonald's, if you want to "improve the health...of children," it's time (passed the time actually) to focus your menus and marketing on whole foods?! 

1 comment:

  1. Ick, McDonalds is nasty, nasty, nasty... yes, he needs to go... and people need to stop filling their children with that "food". Yes... "food".


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